All in a day's work - Mary George, Press Officer

July 22, 2011 at 11:56 AM

Lily Allen's tweets, a tabloid newspaper inventing facts and figures, talks with Radio 1 Newsbeat and ITV’s Lorraine Kelly; Tyne Tees TV campaigning about a unit in their area closing down; the launch of new services in Norfolk and Wiltshire; Beat media contacts doing sterling work  raising awareness talking about their experiences; welcoming new media contacts and finding out more about them - oh, and are there any Welsh-speaking folks out there prepared to talk about their experiences? - all in a day’s work for the Beat Press Office!

Delighted that we were able to draw attention to the issues males face when acknowledging they have an eating disorder and seeking treatment.  Back in May we suggested to BBC that this would be a good campaigning subject – there is still so much misunderstanding and stigma attached – and BBC took up the cudgels!  Enrolling the support of the Royal College of GPs who declared that doctors generally need to be much more ‘savvy’ in recognising and diagnosing the illnesses in males – the story ran on BBC Breakfast, BBC World Service, BBC Radio 1 Newsbeat, Five Live and across the radio and tv networks.  Picked up by other independent radio and tv stations.  Job done (for today at least!).

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